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The Blurred Lines – The future of a freelance HR professional

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Kelp

The Industrial Revolution (1860 – 1840) highlighted the transition from hand production methodologies to machine technology that churned out higher productivity and yielded increased profit margins. It was a time when wood was replaced with bio-gas and other fuels, channelling industries to aid in the development of a nation. Through time, the workforce talent has grown, and so has technology. There has never been a better time when talent and technology shared such a deep bonding, until now. Welcome to the Industrial Revolution of our time. Welcome to freelancing.
We no longer work with a notion to serve a company for 25 years, expecting a gold watch in recognition for the long-standing services rendered to the firm. The equations have changed. If you are eyeing a gold watch out there, you have the power to purchase the same when your next pay check gets dropped into your pocket. Today, careers consist of fusing together various types of work, juggling multiple clients, and learning to become management experts. This is done on a more independent scale, and we call them freelancers. Human Resource professionals speculate that the demand for freelance workers is expected to double every year, till 2020.
Currently, one in every three American is estimated to be a freelancer. This trend has crept into India as well. By 2020, freelancers are expected to comprise 50% of the full time workforce. Human Resource professionals claim that 54% of B2B marketers will increase spends on the freelance market over the next 12 months, and that 33% of B2B marketing budgets are now allocated to the freelancing space.
As this trend is exploding, HR professionals in companies are architecting a major shift in their hiring process. Talent is moving from a fixed cost to a variable cost, with tools and systems in place to manage the same. The freelance industry is valued at $1 billion, providing a valuable alternative to companies that leverage on a contingent workforce.
This transition is nothing less than a revolution. We haven’t seen such a shift in the past century. Having said so much, the freelance economy is set to reshape workforce in 2014, and is probably the best career option in the days to come. Here’s why –

  • The emergence of a large number of small and medium sized businesses will spur the recruitment of freelance HR professionals as they deploy low levels of systems and processes, which provides the flexibility to engage the freelance economy.
  • As freelancing shares a deep bond with technology, work goes mobile with more and more workers carrying mobile devices. This will promote location based deliverables, enabling freelance workers to move from once project to another very quickly.
  • Like all other markets, freelancing is ragingly competitive. But one can earn significantly more because it gives you the freedom to determine your niche like staffing, executive recruitment or training, set your own rates, and create distinct service offerings to grow as an outsourcing resource.
  • Freelancers have greater access to important information about employers which allows them to make informed decisions about the best assignments to engage in.
  • Through websites like www.kelphr.com, a freelance HR professional can have a one stop access to employers and projects that are looking to engage freelancers giving a structure to the entire process.

Till date, full-time employment and freelancing have had an inverse relationship. However, for the first time in the history, we are witnessing a change in this pattern. Freelancing is no longer inversely proportionate to full-time employment. The lines have been blurred and the future stands defined.

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Head – Client Relations

Gomathi Venkatasubramanian is a seasoned client relations and strategy leader with over nine years of experience in sales, client engagement, and conflict resolution. As the Head of Client Relations, Gomathi and her team ensure that every Kelp client enjoys excellence in service delivery and engagement.  With her vast product knowledge, Gomathi takes pride in being able to go beyond the call to action and provide innovative solutions and services to clients that align with their people and business goals.

Prior to Kelp, Gomathi worked with organizations across the sales and presales cycles thereby acquiring a deep understanding of the process and how to shift from a sales to a solutions mindset.  That has helped her in honing her unique style in building client relations and trust.

Beyond her professional pursuits, Gomathi enjoys traveling and exploring new destinations, embracing different cultures and perspectives. She also finds solace in Indian music, which serves as a source of relaxation and inspiration.

 

Navneet Chugh

Director & Entrepreneur

Navneet, Managing Partner of Chugh LLP, offers global legal and tax services with 575 employees. An Attorney, CPA, and MBA from USC, he founded SABA and TiE Southern California and serves on multiple boards globally.

Bhaskaran MR

Director & Entrepreneur

Baskaran Rajaraman is an entrepreneur with interests in real estate, healthcare, and eCommerce. He has previously consulted with Krossark, Citrisys, Booz Allen, and Hamilton, and Polaris on BFSI, eCommerce, and logistics.

Manju Manocha

Head - Business Development

Manju, Head of Business Development at Kelp, drives sales strategy and growth. An HR expert with a master’s in Personnel Management, she has worked with Mphasis, BMC, Syntel, and WNS.

Smita Mukharjee

Head – DEI Center of Excellence

Smita is a dynamic and experienced DEI and Learning Consultant with a unique blend of academic expertise and practical application. With an MBA from the University of Mumbai and an M.Phil from the esteemed Tata Institute of Social Sciences, she is currently pursuing a PhD.

Smita brings with her over a decade and a half of experience across both academia and corporate training and has helped shape the learning journeys of professionals across industries. Her expertise spans human behaviour, training and development, research, and organizational diagnostics. Smita’s research has been showcased at prestigious institutions, including IIM Indore, IIM Bangalore, IIM Trichy, and Nirma University..

Passionate about fostering diversity and inclusion, Smita brings an engaging approach to training, blending research-driven insights with interactive methodologies. Beyond her professional commitments, she enjoys exploring new cultures and perspectives through travel, always seeking to broaden her understanding of the world.

Shalu Salwan

Chief Operating Officer

Shalu, an MBA from ISB, leads operations and product development at Kelp, focusing on efficiency and impact. Passionate about L&D, DEI, and PoSH, she thrives on adventure—whether scaling mountains or exploring the ocean.

Elango R

Global Leader

Elango, Global CHRO and Business Head at MphasiS, grew the company from $12 million to over a billion. He led key integrations, integrated CSR practices, and has held leadership roles at Raheja Group, UB Group, and Bank of America.

Rangan Mohan

Veteran Executive Coach

Rangan Mohan, an executive coach with 30 years of experience, has held CEO roles at MphasiS and Hinduja Global Solutions. A graduate of Madras University and IIM Ahmedabad, he is now a director and consultant.

Deepa Padmanaban

Head – Learning Solutions and PoSH Center of Excellence

Deepa, an MBA and Certified PoSH trainer, excels in client experience and HR. At Kelp, she fosters inclusivity through collaboration. Passionate about singing and voice artistry, she also announces for All India Radio.